Illuminate Yoga Virginia

November 6, 2019
Yoga Hike

Sarah McLean, founder and director of the McLean Meditation Institute (MMI) in Sedona, Arizona, met Virginia Mizuno at an MMI meditation class. Shortly after, Sarah and Virginia began working together to develop a marketing strategy. In the last two years, Mystical Marketing has consulted Sarah on web development, content marketing, social media, advertising, video production, graphic design, SEO, and much more. We current manage all of MMI’s social media event promotion, digital and print advertising, and graphic design. Virginia provides a marketing overview presentation to the graduates of the Meditation Teacher Academy (MTA).

Dennis Harness, PhD. met Virginia through mutual friends. When Dennis attended a presentation given by Virginia for NAWBO, he knew where he knew he wanted to work with Mystical Marketing. Since March of 2015, Mystical Marketing has developed the Sedona Vedic Astrology Conference website, set-up e-commerce using PayPal, did graphic design for all print collateral and advertising, and created the branding guidelines. Mystical Marketing continues to work with SVAC on marketing promotions to increase registrations, social media, graphic design and newsletters.

Danette Wolpert, founder of Illuminate Film Festival in Sedona, Arizona, was referred to Mystical Marketing. After the initial meeting, Danette asked Virginia to come on board to consult for the festival’s second year. During the 2015 marketing period, Mystical Marketing provided guidance and insight to marketing campaigns for social media and program development.

Arnold Raizon, founder of ZIM Meditation in Washington DC, enlisted the services of Mystical Marketing to create the marketing and branding for his newly formed company. ZIM Meditation selected the start-up package, where Mystical Marketing will design a branding style guide, logo, business cards, rack card, social media business pages, copy writing, SEO and website. This collaboration have sparked new opportunities and areas of focus, highlighting the unique value that ZIM Meditation offers.

Martha Picinich, founder of Pathfinder Meditation in Seattle, Washington, was impressed with Virginia’s presentation at the MTA intensive that she knew she wanted to work with Mystical Marketing. Since May 2015, we have developed the Pathfinder Meditation website, assisted in the selection of photography, edited copy for the website and print, produced custom graphic design images for videos and social media, and did graphic design of their brochure and business cards. Mystical Marketing continues to work with Pathfinder Meditation on video conversion and overall marketing strategy.

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